An Analysis Of Illocutionary Acts Employed In Beauty Product Advertisements On Social Media (Pragmatic Approach)

Sudirman, Ningsi (2024) An Analysis Of Illocutionary Acts Employed In Beauty Product Advertisements On Social Media (Pragmatic Approach). Sarjana thesis, Universitas Khairun.

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Abstract

This research analyzes the speech acts contained in beauty product advertisements on social media. This research aims to identify the context that underlies the illocutionary acts used in beauty product advertisements on social media, and also what illocutionary acts are found in beauty advertisements. This research focuses on the analysis carried out on advertisements for beauty products, namely makeup and skincare, that researchers found on social media. This research uses a qualitative descriptive method with the sampling technique used when collecting data, namely a side random technique which is then identified and then interpreted and ending with a conclusion. The results of this research show that every utterance contained in an advertisement represents an object or reference which then makes someone want to own the product. And also aims to increase self�confidence regarding one's skin condition by using the products they create. Keywords: speech act, illocutionary, advertising

Item Type:	Thesis (Sarjana)
Subjects:	P Language and Literature > PR English literature
Divisions:	Fakultas > Ilmu Budaya Sastra Inggris Fakultas > Ilmu Budaya Sastra Inggris Fakultas > Ilmu Budaya Sastra Inggris
Depositing User:	Rini R. Thalib
Date Deposited:	11 Nov 2024 05:08
Last Modified:	11 Nov 2024 05:08
URI:	http://digilib.unkhair.ac.id/id/eprint/4236

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