PENGARUH COUNTRY OF ORIGIN,CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP BUYING DECISION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Konsumen Mascara Maybelline di Kota Ternate)

Rita Pramawati, Rita Pramawati (2022) PENGARUH COUNTRY OF ORIGIN,CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP BUYING DECISION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Konsumen Mascara Maybelline di Kota Ternate). Sarjana thesis, UNIVERSITAS KHAIRUN.

	Text (Rita Pramawati) 1. COVER.pdf - Published Version Download (272kB)
	Text (Rita Pramawati) 3. ABSTRAK.pdf - Published Version Download (322kB)
	Text (Rita Pramawati) 5. BAB I.pdf - Published Version Download (683kB)
	Text (Rita Pramawati) 10. DAFTAR PUSTAKA.pdf - Published Version Download (402kB)

Item Type:	Thesis (Sarjana)
Uncontrolled Keywords:	Kata Kunci: Country Of Origin, Celebrity Endorser, Product Quality, Brand Image dan Buying Decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas > Ekonomi Management Fakultas > Ekonomi Management Fakultas > Ekonomi Management
Depositing User:	Rini R. THalib
Date Deposited:	20 Sep 2022 23:27
Last Modified:	20 Jul 2023 00:35
URI:	http://digilib.unkhair.ac.id/id/eprint/1970

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