PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION PADA MASKER AXIS-Y MUGWORT PORE CLARIFYING WASH OFF PACK DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIATING (Studi Kasus Pada Pengguna TikTok)

Ode, Putri Karmila (2021) PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION PADA MASKER AXIS-Y MUGWORT PORE CLARIFYING WASH OFF PACK DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIATING (Studi Kasus Pada Pengguna TikTok). Sarjana thesis, Universitas Khairun.

	Text (Putri Karmila Ode) 1. COVER.pdf - Published Version Download (85kB)
	Text (Putri Karmila Ode) 4. ABSTRAK.pdf - Published Version Download (212kB)
	Text (Putri Karmila Ode) 5. BAB I.pdf - Published Version Download (609kB)
	Text (Putri Karmila Ode) 10. DAFTAR PUSTAKA.pdf - Published Version Download (224kB)

Item Type:	Thesis (Sarjana)
Uncontrolled Keywords:	Kata kunci: electronic word of mouth, brand image dan purchase intention.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas > Ekonomi Management Fakultas > Ekonomi Management Fakultas > Ekonomi Management
Depositing User:	Rini R. THalib
Date Deposited:	07 Oct 2022 05:44
Last Modified:	26 Jul 2023 03:12
URI:	http://digilib.unkhair.ac.id/id/eprint/2262

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