Abdullah, Nurafni (2019) STUDI MENGENAI KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI PASAR TRADISIONAL BASTIONG. Sarjana thesis, UNIVERSITAS KHAIRUN.
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Abstract
This research aims to know the effect of service quality and prices on purchasing decisions in tradisional Bastiong market. The type of this research is quantitative research. The sample in this research were 60 respondents taken from consumers who had shopped in traditional Bastiong market more than twice. The sampling technique use quota sampling and snowball sampling. The data collection method using questionnaire. Data analysis uses multple linear regression analysis. The results showed that service quality and prices simultaneously had a significant effect on purchasing decisions in tradisional Bastiong market. Partially, service quality has a significant, while price have no effect on purchasing decisions. Keywords: Service quality, price, and purchasing decision
| Item Type: | Thesis (Sarjana) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas > Ekonomi Management Fakultas > Ekonomi Management Fakultas > Ekonomi Management |
| Depositing User: | Unnamed user with username yurni |
| Date Deposited: | 19 Feb 2024 00:27 |
| Last Modified: | 19 Feb 2024 00:27 |
| URI: | http://digilib.unkhair.ac.id/id/eprint/3873 |
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